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Companies such as Best Buy and Verizon (where I was most recently actively engaged in this as the community program manager) see these gains and are able to use them to calculate an ROI on their communities. While we are on the subject of online communities, there are other benefits that can factor into the ROI equation.
In my role as Community Manager at Verizon (where I am a contractor), I am speaking on how to use a branded community to engage customers and move from customer support to customer relationships.
I have attended two of these events in the past – as a Lithium customer (Verizon). Having been a Lithium customer for the past two years, when I was the Verizon Community program manager and social media strategist, I am probably a bit different from other “thought leaders” who attended the briefing and the event.
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