Customers Rock!

DECEMBER 6, 2010

Consumers made their lists of who had the best deals, based on what they learned on Twitter and other sites. Social media has brought the customer experience more in-focus than ever before, and this became very apparent during the start of the 2010 holiday shopping season on Black Friday and Cyber Monday.

Social Media 100

Social Media Holidays Twitter Purchasing 100

Customers Rock!

JANUARY 10, 2012

And Mayor Booker and his team were listening via Twitter and went into action. When one constituent bad-mouthed Mayor Booker on Twitter, Cory showed up at his door and helped him shovel out. He delivered supplies to needy residents (including diapers!). He directed salt trucks to icy roads. A Whole New Era of Politics.

Social Media 100

Social Media 2012 Twitter Agencies 100

Customers Rock!

JANUARY 18, 2010

Each contact with customer service, whether by phone, email, Twitter, or self-service is a brand impression. The customer feels like complaining to the closest person who will listen, and it is at his fingertips: Twitter/Facebook/posterous via his mobile phone. Every customer touch is another brand impression of the company.

Customer Service 100

Customer Service 2010 Social Media Credit Card 100

Customers Rock!

MAY 28, 2012

When not blogging, on Twitter, or on Facebook, she is marketing WikiThreads , her small business featuring Dallas t-shirts and logo embroidery. Marketing creates the proactive messaging and offers on Twitter and Facebook while attempting to handle service issues as they arise. Today’s post is by Laurie Shook.

Social Media 100

Social Media Customer Service Twitter Facebook 100

Customers Rock!

JANUARY 24, 2012

Other metrics tie directly back to the bottom line (ex: value of sales coming directly from Twitter). Dell is one of the most commonly cited examples of this from their Twitter Dell Outlet account. Some of these metrics are often focused only on tactical results (ex: number of followers or fans). Sanuk is another example.

Social Media 100

Social Media Verizon Customer Service 2012 100

Customers Rock!

AUGUST 16, 2012

Here is a typical customer service tweet: Does anyone know if COMPANY X has a Twitter? Social media has put everything into a new light as empowered customers are taking up their mobile phones and tweeting their distress for all the world to see. I want to make sure everyone knows how POOR their customer service is!! I’m sooooo annoyed.

Social Media 100

Social Media Customer Service Phones AT&T 100

Customers Rock!

MARCH 30, 2010

Here is a typical customer service tweet: Does anyone know if COMPANY X has a Twitter? Social media has put everything into a new light as empowered customers are taking up their mobile phones and tweeting their distress for all the world to see. I want to make sure everyone knows how POOR their customer service is!! I’m sooooo annoyed.

Customer Service 100

Customer Service Social Media Phones AT&T 100