Social Media Related Topics 
Customers Rock!
JANUARY 24, 2012
This post is part of the Social ROI Blog Carnival at Think Customers: the 1to1 Media blog. Visit the blog carnival post “ Calculating the ROI of Social Media ” to check out the full list of posts from numerous well-known social media thought leaders. What are the costs? Measuring the gains.
Customers Rock!
JANUARY 10, 2012
A lot of businesses love social media because they feel it helps them spread the word about their organization and what they do. However, I strongly feel one of the most effective uses of social media is to build and deepen relationships with customers – be they consumers, clients, donors, or constituents.
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Customers Rock!
MAY 28, 2012
Social Media CRM, or Social CRM, is getting a lot of air time these days. That’s the perspective many customer service experts have had toward social media-based customer service, or social CRM. With so much noise in the social channel, is it worth it to ferret out a few random requests for customer service?
Customers Rock!
AUGUST 16, 2012
Social media has pushed customer service to the forefront for many organizations. Responses are often faster in social media than they are in traditional service channels, since social media makes everything extremely visible. Customers have changed, and customer expectations have greatly changed!
Customers Rock!
FEBRUARY 4, 2010
I have been reading quite a few blogs and comments lately about how social media and customer service need to come together. There has also been a lot of talk about the Social Customer and its importance. Brands need to be aware of this type of “social customer&# and realize that they cannot take-over these groups.
Customers Rock!
MAY 10, 2012
Good News for Social Customer Service. Having been a Lithium customer for the past two years, when I was the Verizon Community program manager and social media strategist, I am probably a bit different from other “thought leaders” who attended the briefing and the event. Improving Social Media Marketing.
Customers Rock!
JANUARY 17, 2011
Social media has been making it easier for user-generated content to appear as part of a brand’s marketing, usually with consumers. There are many, many examples of companies using these tactics for marketing buzz and excitement as part of a social media campaign. Not a great way to create long-term relationships.
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