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Saving Starbucks: What We Can Learn From Brian Niccol’s Vision to Refocus the Coffee Giant

Success

Žižek observed that Starbucks used in-store marketing to showcase local farming initiatives and the empowerment of coffee-producing communities in developing countries, effectively reducing the guilt associated with purchasing premium-priced coffee. “I I admire the ingeniosity of this solution. It didn’t work.

Learning 264
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How I Learned to Love Selling (and How You Can Too)

Success

With this new idea, I learned to stop worrying and love sales. I can’t tell you how much of my time used to be spent on customers who purchased a $5 or $10 service and immediately became a squeaky wheel. To illustrate, imagine a time when you purchased a product and had buyers’ remorse. You can too—here’s how. Sell like a human.

Learning 299
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The Future Of Work In The AI Era: Navigating The Triple Threat

Allwork

Let’s look at some stats: B2B buyers are now consulting a wide range of sources before making a purchase decision. sources, and for high-involvement purchases like cars, this number can rise to 18.2 Customer Engagement: The Self-Educating Consumer In the age of AI, customers are becoming more informed and empowered than ever before.

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This Digital Nomad Couple Sold Everything to Travel the World in a Sailboat—Here’s What They’ve Learned About Life, Goal Setting and Relationships

Success

Ellison and Darsy learned that the most challenging (and rewarding) parts of being liveaboards in a relationship had little to do with the logistics of sailing and a lot more to do with life, interpersonal dynamics and developing self-awareness in roughly 350 square feet of space. These are five of those lessons.

Goals 306
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How to Teach Your Kids About Credit Cards

Success

On the surface, credit cards seem pretty straightforward: You use your card to purchase items and then pay the balance at the end of the month. But as many of us have learned the hard way, using credit can be all too easy, and you can go into debt quickly. But learning about credit is different. Understand how credit works.

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5 Elements of a Great E-commerce Website

Success

Most first-time clients will check these reviews before purchasing from you. Ask negative reviewers what you can improve, and truly try to assist and learn from them. For instance, you might employ a points system toward a free product after a certain number of purchases. And again, engage. Thank those who post positive reviews.

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Is Travel Insurance Necessary or a Waste of Money?

Success

According to a recent study , only 38% of travelers purchase travel insurance, with many choosing to forgo it because they’ve traveled in the past and didn’t need it or because they felt their trip wasn’t expensive enough to warrant insurance. When should you purchase travel insurance? What does travel insurance cover?

Travel 246