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What I Learned the Year We (Nearly) Skipped Christmas

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My dad has always enjoyed days spent swimming in the ocean, followed by hearty dinners at nice restaurants. That night we went to the indoor pool, ate an early dinner at the lobby restaurant and piled into the big hotel beds to watch TV. We’d watch Christmas movies and wrap presents. At least my 10-year-old brother was happy.

Learning 279
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Saving Starbucks: What We Can Learn From Brian Niccol’s Vision to Refocus the Coffee Giant

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In the modern day, Starbucks has to compete with the popularity of artisanal coffee shops and the ever-present efficiency of making any coffee you want from the comfort of your own home—notably at a far cheaper cost. Chipotle’s “For Real” campaign highlighted the power of reshaping consumer perceptions to justify premium pricing.

Learning 264
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Women in Wine: 4 Sommeliers Shaping the Future of Mexico’s Wine Industry

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Read on to learn more about a few women trailblazers in Mexico’s wine industry. During one class session, I noticed several classmates were absent because they were applying at Le Cirque Restaurant, and the restaurant’s quality and fame at the time caught my attention, so I also went to apply,” she says.

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In the Spirit of Giving Back: Socorro Tequila’s Philanthropic Efforts in Jalisco

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Antinori, who has an intimate relationship with Dallas dining and has sold plenty of spirits in the restaurant industry, jokingly says he’s been drinking it just as long. Everything else we had to learn.” Approximately 6 million people lack access to drinking water and 60% of the present water bodies are contaminated.

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A Q&A With Brian and Jamie Ratner, the Founders of CertifiKID

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I stumbled upon the company Groupon when it was first starting and I loved the concept, but it was all spas and restaurants. I had just had two little, little kids and wasn’t going to spas and restaurants. But I loved the concept, so I presented the idea to Brian on a drive. Even our kids are exposed to us talking.

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Website Copywriting Doesn’t Have to Be Hard: 3 Tips for Selling Your Brand Through Words

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Luckily, these are problems I have spent my entire career learning how to solve. Think of how you would tell your best friend about an awesome new movie or restaurant. Whether you are doing a podcast, going live on Instagram, writing a book, doing a presentation, or copywriting, don’t write to the world; write to one person.

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A Day in the Life of Renée Marino, a Broadway Star-Turned-Master Communicator

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That way, you present yourself as a real person, not a bullet-point list. Before a keynote or collaboration, she initiates several calls to determine a client’s biggest pain point, to plan breakout sessions and, especially, to learn more about their company. Her current research focuses on the power of storytelling. No one spoke….

2013 278