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At Perkins&Will, we are held to a level of internal review and have a thorough checks and balances process regarding the material selection and the wellness components of all our projects. This choice will certainly contribute in dividends to any sustainability goals. . Not every space needs brand-new materials.
whitepaper, article, guide) and then list all of its off-shoots (blog, social media, media pitch, emails, forums, etc). Content and copy are the driving force of many internal and external client campaigns. For instance, say you have a whitepaper that is highlighting a variety of survey and statistical findings.
Supplemental “Future of Jobs Report” whitepapers from the World Economic Forum discussing in demand skills for 2022 and beyond. International Association of Administrative Professionals (IAAP) “Global 5” Administrative Capabilities Leveling (Global).
When you write websites, ads, whitepapers, or other business materials, readers simply want information. Be willing to change your copy to meet a goal. Sometimes I write a post weeks before I post it, but when I re-read it I find its not achieving the goal I want. They enjoy the rhythm, the imagery, the wordplay.
If your goal from university is to be rich, then skip it and work on a start up. They don’t have to like it, mind you, but they DO have to internalize logical ways on HOW to think. Informal education provides the same tools, if you choose to learn and hold onto the belief that you can achieve your goals. I am fortunate.
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