Net-zero emissions is a great goal for companies to set — but it’s incredibly hard to reach. Here’s why
Ideas.Ted
OCTOBER 22, 2021
As environmental policy and economics researchers , we study how companies make these net-zero pledges. Though the pledges make great press releases, net-zero is more complicated and potentially problematic than it may seem. And, importantly, it can’t be the end goal. The needed goal: A negative net.
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