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Some Gen Zers Are Including Their Social Media on Resumes—Should You?

Success

Gone are the days when job applicants scrambled to update their privacy settings and delete compromising photos of party nights from their social accounts before a job interview. They are even using social media to create their resumes. So social presence was essential, but it had to be appealing to be beneficial.

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An Email Can Change Your Life: How to Write a Pitch Email

Success

It’s simple, I tell them: I sent an email. I’m just really good at finding the right email addresses and crafting an enticing pitch. By sending an email, you could accomplish your dreams , just like I have. I credit all of my achievements to being really good at email pitching. I don’t have any special connections.

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Want To Be a Freelancer? Here’s How to Get Started

Success

Freelancers (like copywriters) work independently and land projects through various channels such as email marketing, online platforms, word-of-mouth referrals and social media. This might mean creating marketing materials, networking, engaging on social media and developing a website.

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How to Promote Your Business as a Freelancer

Success

So is bartering services, such as writing copy in exchange for web design or SEO skills, which, along with work samples, brings the potential for future collaborations and referrals. Understanding the psychology behind the funnel can help expand awareness, grow an email list and sell your services.

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Don’t Let Digital Marketers Tell You that You Can’t Measure ROI

Success

Email open rates. You can certainly look at social media analytics and web traffic results, but what should you actually expect from your marketing efforts? If you are spending a certain amount on Google and Meta, you can run brand lift studies that help measure the impact of media on awareness and sentiment,” says Gonzalez.

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Why Surveys Show Wide Differences in Small Business Social Media Use

Small Business Labs

You many have noticed that different surveys show very different small business social media usage rates. They also show very different views on how effective social media is for small businesses.  The answer lies in methodology and sampling techniques.  

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Using Social Media for Product Launches

Andrea Kalli

While thousands of marketers battle for the best PPC advertising spots, conversion rates, and lowest bid prices, smart marketers are building communities, fostering organic support, and launching their products to ultra-cheap promotion through social media. However, not every social media product launch is a success.