Once Upon a Time in Marketing: The Power of Storytelling
Success
NOVEMBER 24, 2022
It’s two pieces of paper and a staple,” said Anne Tomsic, who previously served as vice president of communication for pet insurer Trupanion. “In We [heard] stories from our sales team in the field that veterinarians [said], ‘It’s not my responsibility to promote pet insurance,’” Tomsic said. Case Studies.
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