The Billboard Effect: How Aggregators Drive Direct Bookings To Your Center
Allwork
JUNE 30, 2024
Listing with aggregators can increase direct bookings for coworking centers, according to research on the “billboard effect” in hospitality and travel. Some customers use aggregators only for early-stage research and pricing comparison, before going on to book directly. Centers can leverage additional direct bookings by listing with multiple aggregators, ensuring strong local SEO, and optimizing their websites for online transactions.
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