From Outsider to Insider: Nike’s Leadership Crisis and the New Playbook for Corporate Success in Times of Change
Success
OCTOBER 18, 2024
A few weeks ago, Nike announced that Elliott Hill , a 36-year company veteran once passed over for the top job, would return as CEO, replacing John Donahoe, a former Bain consultant and eBay executive. Donahoe’s tenure as CEO saw Nike deviate from their traditional strengths to focus on a new direct-to-consumer strategy and an implementation of multiple waves of layoffs that decimated employee morale and stifled innovation.
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