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One of the largest areas where companies can find significant returns on their social media investment is in customerservice and the use of online branded communities. Other costs are not quite as obvious. Measuring the gains. There is more than one way to measure the gains from social media.
The sheer volume of businesses and the popularity of online shopping just make traditional ways of evaluating customerservice dinosaurs of the past, hence the arrival of independent companies who generate measurements to assess customerservice experiences we all hope or dread as we go about our online shopping moments.
Service Untitled The blog about customerservice and the customerservice experience. The four examples above are good examples of broad categories of customerservice frustrations. What are your customerservice pet peeves? Which of the pet peeves above really bother you?
Rachael Parcht, customerservice representative for AT&T may have just been having an incredibly bad day, but that hardly can be viewed as an excuse for her terrible conduct on Twitter. Customerservice is also based on civility, and rudeness is expensive. photo credit: jeamariemarien.
Service Untitled The blog about customerservice and the customerservice experience. Delivering superior customerservice is also a perception. A customer’s perception of an issue is often different than the actual circumstance. At a local.
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