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2010 may just be the year that companies start to focus on their customers and serving them well. Now, I am cautiously optimistic about this focus on customerservice, but let me tell you why I feel this way. Brands are using a focus on customers as a competitive differentiator in their advertisements. What do you think?
The parallels he draws between passionate cooking and customerservice will be something you will noodle on for awhile. Patterson, of the book Take Their Breath Away: How Imaginative Service Creates Devoted Customers. Unconditional CustomerService by Chip Bell. Chip is the author, with John R.
Every email they receive, commercial they view, social media site they “like&# , and direct mail piece they read (or not) affects their view of your business and their overall customerservice experience. It may be something that seems small to your organization which pushes the customer out the door.
Social media has pushed customerservice to the forefront for many organizations. Responses are often faster in social media than they are in traditional service channels, since social media makes everything extremely visible. In my book , I talk about Killer CustomerService. Expectations.
That’s the perspective many customerservice experts have had toward social media-based customerservice, or social CRM. With so much noise in the social channel, is it worth it to ferret out a few random requests for customerservice? Next, establish service specific social media properties.
The radio program is really an extension of this blog; you get to hear my voice as part of an hour-long conversation around the topics we all know and love here: customer experience, customerservice, loyalty, marketing, and social media. Here is a typical customerservice tweet: Does anyone know if COMPANY X has a Twitter?
Good News for Social CustomerService. Having been a Lithium customer for the past two years, when I was the Verizon Community program manager and social media strategist, I am probably a bit different from other “thought leaders” who attended the briefing and the event. Here are some of my key takeaways.
According to the new American Express Global CustomerService Barometer, more than nine in ten Americans (93%) say that companies fail to exceed their service expectations. One in two (55%) have ditched a purchase in the past year because of a poor customerservice experience. Tips for Improvement.
It is not a social media book (more on that in The Story below), but social media is woven throughout the book (as it should be woven throughout a company’s marketing and customerservice strategies). It is also not a customerservice book (but that is an important tenet). But customerservice is not enough.
I am pleased to have Kevin Stirtz as a guest blogger today here at Customers Rock! Kevin Stirtz is the Amazing Service Guy , a speaker and trainer who helps organizations of all kinds deliver Amazing CustomerService. His recent book: More Loyal Customers has won 5 star reviews at Amazon.com. So do many customers.
Organizations should be asking this question: Which companies have the best practices in customer focus across all industries ? She wanted to share a customerservice story with me and get my take on it. Note: Zappos had the best and most prompt services of the three big companies, of course.) That was two days ago.
How can this restaurant chain ensure that every location provides the same level of service consistently to every customer? How can they make sure every staff member within the organization is consistently hitting customerservice home runs like this? Flickr Photo Credit: ogimogi ).
I have been reading quite a few blogs and comments lately about how social media and customerservice need to come together. There has also been a lot of talk about the Social Customer and its importance. In that sense, customerservice is marketing – but I wouldn’t consider this to be new!
One of the largest areas where companies can find significant returns on their social media investment is in customerservice and the use of online branded communities. Other costs are not quite as obvious. The other side of the coin from revenue is cost savings.
social media and customer loyalty, a very new topic at the time. Much has changed in the world of social media, and customer loyalty/customerservice is just now being discussed as a social media goal. Let me know if you plan to come; it should be very helpful for those of you in customerservice!
HP researchers would go to a company which was a customer of HP’s and video tape their business for a day. HP would then analyze places where they could help make that customer’s business processes easier. The information helps product teams improve their designs as well as highlights any potential issues.
However, I strongly feel one of the most effective uses of social media is to build and deepen relationships with customers – be they consumers, clients, donors, or constituents. A lot of businesses love social media because they feel it helps them spread the word about their organization and what they do. And it does.
Harry is with Useful Social Media , and I will be presenting at their New York Conference on Social Media and CustomerService next week. Plus, Harry interviewed me about my book, The Hidden Power of Your Customers: Four Keys to Growing Your Business Through Existing Customers. Here is some food for thought from Harry.
And there is one movie scene on customerservice that stands out for all time when it comes to winning customer recommendations. And it’s a great statement on customerservice. Great customerservice makes other shoppers want to get involved. It’s hilarious. We hope you’ll like it.
Zappos customers, for example, are encouraged to do this through emails sent to them encouraging reviews after a purchase, but Zappos customers evangelize the brand because of the great customerservice they receive.
Greg and I are kindred spirits when it comes to customer experience, and I asked him to share a recent car rental story and the lessons one can learn from it. Today, I have a special guest blogger, Greg Meyer. Thanks, Greg. The Old College Try. “Do, or do not. There is no try&# - @yoda. “We try harder&# - @avis.
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