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Breathe and know that there’s no need to retreat back to cubicle-land. There is an escape from the Money Panic, and it doesn’t involve selling off retirement investments or increasing your creditcard limit. The act of starting a business demands this initiation from every entrepreneur. No, you did not quit your job too soon.
If you fail to get this right, as I did with my online men’s store, then your customers won’t care about your offerings, and you’ll have to go back to your old cubicle job. Maybe you don’t have a massive personal network of ideal clients, or don’t want family members to know you’re launching a nerdy store. Choose a product or service.
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