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I wrote press releases for the music industry, which was pretty cool. Now here’s the same company speaking to their customers’ perspective: When your margins keep continuously eroding while you search for new suppliers and spend time managing a growing global distribution network, you need a solution. Or the decoder ring.
What’s more, your clients are rarely in the information industry. Blogs aren’t right for every industry. In industries for which blogging is not a good fit, finding worthwhile blogs to submit guest posts to could also be tricky. Blogs build brand and trust. Much of this is true. But a blog is free information.
The only upside in my example is that I was the client, so I haven’t lost business, just a good supplier. I know a few people who actually decided to start whole businesses because they were that furious with others in that industry. That’s common in my industry. I won’t do the same next time. But it can.
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