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Email is one of the most common forms of communication between freelancers and clients, and all too often, the clients have no idea how they come off. The only upside in my example is that I was the client, so I haven’t lost business, just a good supplier. The written word can be an unruly form of communication.
People want security in their purchases and nothing makes a buyer more nervous than a supplier who’s unsure of their own stuff. And if that mindset forms a pervasive part of the “creative stereotype&# – perhaps there’s a reason. Drives me nuts, but it’s only natural. Thanks for the post, I enjoyed it.
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