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In my previous article, Making Money: The Economics of Email , I discussed the customer acquisition cycle and how email marketing fits nicely into that effort, acting as the grease to speed the process along. Email has direct financial benefits, but there are also a number of other benefits that are difficult to track.
With twenty-plus years working in a variety of contact center roles, Larry now heads up the award winning Customer Support team at ConstantContact, the leader in online marketing tools for small businesses. Simple ways to survey customers Rarely will our customers confide in us. Insuring the 1.2 photo credit: dougtone.
Marketing strategies are shifting, with 33% recognizing the value of email and 15% embracing SMS, while 72% plan to use AI to drive growth and efficiency. A new Small Business Now report from ConstantContact reveals entrepreneurs are not only enduring, but also embracing change and positioning themselves for sustained success.
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