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Reaping the Soft Benefits of Email Marketing

Small Business CEO

In my previous article, Making Money: The Economics of Email , I discussed the customer acquisition cycle and how email marketing fits nicely into that effort, acting as the grease to speed the process along. Email has direct financial benefits, but there are also a number of other benefits that are difficult to track.

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How Do You Know When Your Customers Are Starting to Stray?

Service Untitled

With twenty-plus years working in a variety of contact center roles, Larry now heads up the award winning Customer Support team at Constant Contact, the leader in online marketing tools for small businesses. Simple ways to survey customers Rarely will our customers confide in us. Insuring the 1.2 photo credit: dougtone.

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This Use Of AI Is Making Small Business Owners Optimistic For 2025 Despite Unknowns

Allwork

Marketing strategies are shifting, with 33% recognizing the value of email and 15% embracing SMS, while 72% plan to use AI to drive growth and efficiency. A new Small Business Now report from Constant Contact reveals entrepreneurs are not only enduring, but also embracing change and positioning themselves for sustained success.

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