Sales Psychology: Why People Won’t Pay Your Rates
The Shrink for Entrepreneurs
SEPTEMBER 9, 2010
Until a prospect utters these words, which feel like an ice-pick to your heart: “Gee… that’s expensive!. It was my first business, and people told me I was too expensive. Thankfully, I was equipped to deal with it – it’s one of the perks of being a therapist. That really surprised me.
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