Peter Shankman, the original creator of “Help a Reporter Out” is on a mission to restore truth in media
Success
JULY 30, 2024
He moved the queries to a Facebook group, and later to a website called Help A Reporter Out (HARO), in 2008. “I But as more companies began using AI to craft pitches, the platform gained the reputation of “ a wasteland of spam and worthless AI-generated sludge.” In 2015, one business owner called it “your PR agency’s worst nightmare.”
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