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What’s your marketing USP? I won’t make you to get rid of clothes you haven’t worn in two years. I also work with individuals who had a life but then things got busy and complicated somehow and it’s not fun anymore. Why should I buy from you instead of the other losers? How would I know that?
If you write web copy that speaks of being good in sales but sounds like it comes from a casual, laid-back stay-at-home mom, your client won’t be pleased if she’s actually a businesswoman who wears upscale clothes to impress clients at high-profile meetings every day at her downtown office. Jay´s last blog.
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