Amid Convenience Culture, Gen Zers Embrace Boutique Shopping—Here’s Why
Success
DECEMBER 9, 2022
The age of waiting in lines at the mall or scrolling through pages of product on a website seem to be behind us,” MARKET Chief Creative Officer Keenan Walker says in an email to SUCCESS. Johnson adopted a comment-to-shop model of selling using the boutique’s VIP Facebook group. Proenza Schouler LLC and AGOLDE. Photo by Jon King.
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