Why Good Copywriting Goes Bad: Ignorance | Men With Pens
Men With Pens
MARCH 25, 2010
Be willing to change your copy to meet a goal. Sometimes I write a post weeks before I post it, but when I re-read it I find its not achieving the goal I want. Based upon that, I’ll slant my copywriting towards gaining that particular goal. Good copy will reveal that the emperor is has no clothes. Edmund Burke?
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