Remove Calendars Remove Customer Service Remove Purchasing
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TikTok Is Here to Stay—Is Your Brand Ready?

Success

This data is especially important when considering that 74% of all consumers rely on social media for purchasing decisions, and nearly half use the platforms to discover new brands. The next generation and incoming workforce—a bulk of your potential hires and customer base—already spend a considerable amount of time on social media apps.

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Price Isn't the Primary Loyalty Factor

Make or Break Moments

I went to Levin because they had a 50% off sale and if you purchased on the weekend, it was free delivery. I’ve bought furniture there before – a dining room set, some end tables, and I’ve been happy with the purchase. That’s him sitting in the new chair. He’s 19. I asked for Chuck and he remembered me.

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Delight is Different Than Service

Make or Break Moments

I found an article written by Alain Thys that was published in 2007 that says it best: It’s funny that when discussing Customer Delight, most people start talking about customer service. Customer service is what companies do to their customers. Think about the relationships you have in your life.

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Customers Have to Pay at Claire's

Make or Break Moments

The sales associate greeted us with a smile, a basket to gather our purchases and the knowledge that you can get a pair of earrings free with the purchase of two other pair. My daughter finally made her selections and I retrieve my checkbook only to discover that I can only write the check for up to $40 of the purchase.

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Customers Look for Personalization

Make or Break Moments

“They are looking to learn how to make or purchase things made especially for them,&# she said. I was reading the posts over at Small Business Trends (something I highly recommend you do) and ran across an article by Barry Moltz entitled the 10 Customer Service Trends of 2010. And things should be.

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Sell What the Customer Wants – Not What You Want to Sell

Make or Break Moments

He went through 16 hours of unpaid training and had to purchase the sales kit prior to making any money so he is invested in the process. He’s just following the sales pitch; thrilled when anyone makes a purchase. It is quite an experience. At least financially.

2009 100
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It's Not What You Say – It's How They Feel » Make or Break Moments

Make or Break Moments

“Oh yes, it was a great experience.&# “What made it so great?&# “I’m not sure, but I just felt good about my purchase.&# How do you make your customers feel? “Did you like shopping at the XYZ Store?&# we might ask them.

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