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I also can use the recording to make a cd and give to potential clients or current clients instead of a businesscard or brochure. Then transcribe the two together, so that you have a text version to use in FAQ or a blog post on your web site. By recording the radio show I have a recording for posting on my website or blog.
For most of us, a Web site is as essential as a businesscard or that first cup of Java in the morning. Thankfully, there aren’t too many of those, or else many of us in the communications sector would be out of business Reply Siddhartha ( @sherdegen ) April 12, 2010 at 10:07 am You hit the nail on the head.
Even in a networking setting when someone gives me their businesscard, I ask whether it’s OK to put them on my list. For those of us who market our services — don’t we all?! — we need to be vigilant about getting permission to market to others. Occasionally the answer is No.
Like carrying a businesscard. Branching out is a great gig—I make friends, I expand my thinking, I have a laugh, and it even has positive business results. Now there’s a niche! So yesyesyes. Stick with your niche. On a personal level. Walk around with your niche all the time.
As of now, my website is more like a businesscard – something I can point prospective clients towards after I’ve already made initial contact. But I will say I never get clients knocking on my door out of the blue – all my clients thus far have been by referral (or via job boards).
My house is littered with ideas scribbled on the back of old businesscards (I have accumulated quite a few of those in my nomadic career and wanted to put them to good use). I also own three digital voice recorders (one for the house, one for the car, and one in my laptop travel case – did I mention I have OCD?)
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