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Saving Starbucks: What We Can Learn From Brian Niccol’s Vision to Refocus the Coffee Giant

Success

Žižek observed that Starbucks used in-store marketing to showcase local farming initiatives and the empowerment of coffee-producing communities in developing countries, effectively reducing the guilt associated with purchasing premium-priced coffee. “I I admire the ingeniosity of this solution. It didn’t work.

Learning 147
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10 Traits of High Sales Performers

Success

But most critical is that you must believe that the customer is better off having purchased from you. Use creativity to present ideas in the customer’s favor and to differentiate yourself from the competition. Exciting, compelling presentation skills. This is done by engaging and asking, not presenting and telling.

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Secret Santa presents

Practically Perfect PA

Last year I wrote a blog which was full of secret santa present ideas for your office Christmas parties. I must admit I have always encouraged secret santa when organising the office Christmas party but do end up rushing around on the day of the party trying to actually purchase something. For the office geek….

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How to Promote Your Business as a Freelancer

Success

The revolutionary concept illuminated the stages a client goes through, from initial awareness to purchase and beyond. For details on the funnel, check out online course consultant Christine Day’s blog post “ Marketing Funnels Explained.” Elmo Lewis introduced what we recognize today as the “sales funnel.”

Promotion 264
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What is the Difference Between an Administrative Conference and Administrative Training?

Office Dynamics

People are throwing around terminology that can be confusing to the purchaser. I will write about this in another blog. With the plethora of offerings for administrative training and development, there is also a lot of confusion. Skill practice – some Skill practice – ample time to practice newly-learned skills.

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5 Must-Have Skills for Progressive Assistants From Joan’s book, Who Took My Pen… Again?

Office Dynamics

Accountability is about being responsible, being present. Present new ideas. Read blogs, articles and materials written by trend analysts. Pay attention to the present. Purchase Here. So where do you go from here? What might be missing from your bag of skills? We are accountable to each other and to ourselves.

Skills 214
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The Learning Tree: Books, Blogs and Podcasts that Changed Me

The Marq

Add to that podcasts and blogs, and you know you’ll have to be picky! There are books, blogs and podcasts that have had a dramatic effect on me. Here are the shortcuts to each section: Books Blogs Podcasts Enjoy! Last Updated: 2020.11.05 There are far too many books out there than any of us have time to read and fully digest.