Tackling Business Strategy: 6 Tenets of Building a Scalable Brand
Success
OCTOBER 19, 2021
For example, suppose you own Emma’s Pet Treats. Consider slogans and emotive keywords to use on everything from websites and blogs to press releases. Revisiting our example of Emma’s Dog Treats, pet health and happiness should be key in her values media. But it may also include crosslinks on respective pet care blogs.
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