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The Importance of Customer Service and Contact

The Small Business Blog

Large firms are able to purchase raw materials and stock on a scale that a small business could never afford. One of the most important of these is their ability to offer better and more personal customer service than a large multinational corporation. Customer retention is not something that often occurs purely by accident.

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Can Starkey’s Latest Hearing Aid Technology Save Conversation?

Success

1 reason people don’t want a hearing aid is because of the stigma that they have seen,” says Brandon Sawalich , president and CEO of Starkey. He was making repairs to patients’ hearing aids himself when he saw that better service was needed in this area. after every sentence or two that I, my husband or my daughter spoke.

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Customers Have to Pay at Claire's

Make or Break Moments

The sales associate greeted us with a smile, a basket to gather our purchases and the knowledge that you can get a pair of earrings free with the purchase of two other pair. My daughter finally made her selections and I retrieve my checkbook only to discover that I can only write the check for up to $40 of the purchase.

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Delight is Different Than Service

Make or Break Moments

I found an article written by Alain Thys that was published in 2007 that says it best: It’s funny that when discussing Customer Delight, most people start talking about customer service. Customer service is what companies do to their customers. So what are you doing today to DELIGHT your customers?

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Customer Experience Food for Thought

Customers Rock!

Here is what it says, “We run the restaurant for the ENJOYMENT AND PLEASURE of our customers, not the convenience of the staff or the owners.” ” Who wouldn’t want to eat there? As customers, isn’t this what we are hoping to find in the businesses we frequent? Tips for Improvement.

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Sell What the Customer Wants – Not What You Want to Sell

Make or Break Moments

He went through 16 hours of unpaid training and had to purchase the sales kit prior to making any money so he is invested in the process. He’s just following the sales pitch; thrilled when anyone makes a purchase. What the customer wanted was irrelevant. Isn’t that what really counts at the end of the day?

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Johnny Bench's Vowels of Success

Make or Break Moments

During his final year of baseball with the Cincinnati Reds I attended all of the home games, purchasing a bleacher ticket and sneaking my way down to the seats behind home plate. So what does my crush on Johnny Bench have to do with make or break moments or building customer relationships? I once dated Johnny Bench.