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Occasionally something went wrong a long time ago and they’ve finally decided they can’t take it anymore. I don’t have a creepy knack for organizing. And then I had to be attentive to make sure it didn’t all come back. What’s your marketing USP? keep your focus on them till they make things better.
If you write web copy that speaks of being good in sales but sounds like it comes from a casual, laid-back stay-at-home mom, your client won’t be pleased if she’s actually a businesswoman who wears upscale clothes to impress clients at high-profile meetings every day at her downtown office. Confused clients don’t come back.
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