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6 Best Business Strategy Books to Pull Ahead of the Competition [2021]

Success

A major business influencer, Patrick Bret-David serves as CEO of the PHP Agency, Inc, a financial services group. Companies that once led an industry can disappear in a matter of years when smaller, leaner companies create or adapt to new technologies. Yes, technologies can disrupt any industry. by Patrick Bet-David. By Peter B.

2021 357
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Is Grassroots Marketing Still Relevant? Exploring Community Marketing in the Digital Age

Success

This evolution has largely been driven by the rise of social media, influencer marketing and the emergence of innovative digital platforms. Grassroots marketing in the social media age A response to that yearning for connection and alignment in values can be seen in social media campaigns.

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The Rise of Independent Worker Teams: Fiverr's Studios and Upwork's Agency Experience

Small Business Labs

" The boutique agencies Upwork refers to are small service firms, most of which utilize freelancers as part of their project teams.  Cloud computing is clearly not the only trend driving freelancer teaming and the growth of boutique consulting firms and agencies.

Agencies 191
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Master These 8 Essential Skills To Maximize Your Future Earning Potential

Allwork

Identifying the skills you need begins with a thorough self-assessment of personal strengths, an understanding of industry requirements, and recognition of global market opportunities. Digital Marketing and Social Media Management: The field of digital marketing is rapidly expanding , especially within remote work settings.

Skills 300
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The 10 Best Freelance Gigs—And What You Need to Get Started in Each

Success

Others make a living dog walking or pet sitting, performing task-based gigs, delivery driving, providing home improvement services, managing social media or transcribing audio files. Below, freelancers share the ins and outs of life in each industry and some tips for those just starting out: 1. in Los Angeles.

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Content Is King—Except When It Refers to Creative Works

Success

From filmmakers and actors to writers and designers and artists, the word “content” has become a catch-all for creative work across industries, and lacks specificity, to Thompson’s point. Another creative, an editor in the parenting journalism industry who wishes to remain anonymous, says, “I grapple with this all the time.

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TikTok Is Here to Stay—Is Your Brand Ready?

Success

If the world’s most popular search engine was succeeded by a social media app, it may indicate a new era for the platforms that were once used solely for entertainment. A Pew Research Center study found that 84% of adults ages 18 to 29 use social media. Nearly half of consumers use social media to discover new brands.