Getting what you pay for: How Amazon’s membership fee retains customer loyalty
Service Untitled
MARCH 24, 2014
In fact, according to Brand Key, a loyalty consulting agency, Amazon’s ratings dropped from 93% to 83% two days following the hike. For instance, a local restaurant might offer a membership fee which then entitles patrons to preferred seating, preferred reservations, a bottle of wine or special appetizers.
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