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Society 18 Founder Pamela Zapata on Supporting Influencers of Color and Knowing Your Worth

Success

Zapata wants to show influencers of color that their skills and talent have value, and these days, she has a roster of creators who trust her team to build their brands and showcase their uniqueness. Pamela Zapata: I had been working in marketing, production, talent and casting for about 10 years when I started the agency.

Agencies 306
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The Business Case for Niche Coworking Spaces

Allwork

This involves going beyond demographics and understanding their: Goals and Aspirations: What do they hope to achieve in their careers? For a marketing agency, a photography studio or video editing suite could be game-changers. What are their goals? Encourage members to work together on projects or form informal groups.

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When Nature Calls, Boston Harbor Now CEO Kathy Abbott Answers

Success

A line under her yearbook photo underscored her life goal: to “save a tree.” Instead of allowing her to apply for a job, the DPW director said to her, “We only hire boys from the football team,” and suggested she “walk across the street and go get a job at the recreation department because that’s where the girls go.”

2003 312
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Event explores how the government is setting new office standards for civil servants

Workplace Insight

This week, the Government Property Agency brought together Civil Service leaders to exchange ideas, debate trends and inform how the GPA delivers its property services. The world of work has transformed dramatically since the GPA was set up in 2018. But attendees felt these values should be backed up by tangible delivery commitments too.

Agencies 107
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Need a Mental Health Day? Look for These Signs

Success

We live in a “hustle” culture where productivity is the goal. adults experience mental health issues—struggles that can show up in a variety of different forms. Horwitch says, “When I speak to clients, I really stress that while you have agency over your life, you are also a product of your environment.

Health 290
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The Art of Persuasion: 4 Tips to Master Influence

Success

You need to inspire smart, hardworking experts to join your team and help you grow your business. Harris is the co-founder and CEO of Mekanism , an advertising agency that blends soul and science to drive results. No matter what your goal is, all you have to do is embrace the quirks you were born with.

Skills 306
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I Tested ChatGPT in My Business for 30 Days—Here’s What Worked Well (and What Didn’t)

Success

You have 150 Instagram posts that would normally take a human team days to create. I wanted to experience that increase in efficiency, so I set some goals. I joined a four-hour webinar about AI run by a large marketing agency that seemed to know how to speak AI. And, voilà! There was only one way to find out.