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The Art of Trying Again — and Again 

Success

million Facebook group members into a social media community for small, local brands and created Socialite Agency, which, spoiler alert, was acquired by digital marketing agency Strikepoint in January 2022. She ended up hiring my little nobody social media agency over these big agencies in New York and London,” King says.

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How To Hire And Manage Freelancers, According To Experts

Allwork

The co-founder and CEO of SparkToro , who previously co-founded Moz, gives consultants an edge over agencies and full-time employees in a recent blog post. In fact, when first launching, SparkToro opted to outsource talent rather than add more in-house team members. Slowly introduce them to the team and clients.

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Is Grassroots Marketing Still Relevant? Exploring Community Marketing in the Digital Age

Success

Tara Schroetter, vice president of digital and social at MMGY Wagstaff, explains that “ influencers are your new street team, a viral TikTok trend is your new word-of-mouth and geo-targeted Instagram ads allow reach into a niche audience set with the click of a button. Social media has redefined how brands engage with their communities. “We

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Gigi Gorgeous: How to Stay Grounded When Social Media Is Your Full-Time Job

Success

It takes a team of dedicated people to grow a business, even on YouTube or TikTok. But how do you build a strong, reliable team that grows with you instead of against you? Gigi has a well-rounded team: her manager and best friend of 10 years, a public relations team and a booking agency. Do I like it?

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How do YOU handle being slammed at work?

ProAssisting Blog

We got big news as an ad agency recently: We’re merging with another shop. Our North American agency of under 1000 employees is merging with a world wide agency with over 8000 employees. And that’s a really good thing with one negative, short-term consequence. How about you? Share it with others. Stay in the know!

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The Top 10 Visionaries of Innovative Brands

Success

After earning an MBA from Stanford University, Knight teamed up with Bowerman in 1964 to create Blue Ribbon Sports. The friends teamed up to build WhatsApp , launching it in 2009. Facebook bought WhatsApp for $19 billion in 2014—just a few years after rejecting both Acton and Koum as applicants.

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How to Name Your Business

Success

When brainstorming for original, web-hip names, consider repurposed real words (Amazon), misspelled words (Flickr, Digg), compounds (Facebook), blends (Pinterest), short phrases (MySpace), suffixes or prefixes (Mashable) or made-up words (Meebo). An internal team was assigned to meet once a month to brainstorm and examine potential names.

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