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Gigi Gorgeous: How to Stay Grounded When Social Media Is Your Full-Time Job

Success

Staying grounded in social media is a constant challenge. Working on social media (professionally) takes everything up a notch. It helps to know your purpose before launching a social media career. But knowing what you want to do on social media isn’t enough. Gigi joined YouTube in 2008.

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The Art of Trying Again — and Again 

Success

million Facebook group members into a social media community for small, local brands and created Socialite Agency, which, spoiler alert, was acquired by digital marketing agency Strikepoint in January 2022. She helps project managers to feel calmer and the sales team to be more persuasive.

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Is Grassroots Marketing Still Relevant? Exploring Community Marketing in the Digital Age

Success

This evolution has largely been driven by the rise of social media, influencer marketing and the emergence of innovative digital platforms. Grassroots marketing in the social media age A response to that yearning for connection and alignment in values can be seen in social media campaigns.

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How To Hire And Manage Freelancers, According To Experts

Allwork

The co-founder and CEO of SparkToro , who previously co-founded Moz, gives consultants an edge over agencies and full-time employees in a recent blog post. In fact, when first launching, SparkToro opted to outsource talent rather than add more in-house team members. Slowly introduce them to the team and clients.

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Measuring the Impact of Social Media

Customers Rock!

This post is part of the Social ROI Blog Carnival at Think Customers: the 1to1 Media blog. Visit the blog carnival post “ Calculating the ROI of Social Media ” to check out the full list of posts from numerous well-known social media thought leaders. What are the costs? Other costs are not quite as obvious.

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Using Social Media to Build Relationships

Customers Rock!

A lot of businesses love social media because they feel it helps them spread the word about their organization and what they do. However, I strongly feel one of the most effective uses of social media is to build and deepen relationships with customers – be they consumers, clients, donors, or constituents.

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The Top 10 Visionaries of Innovative Brands

Success

With Emily Weiss at the helm, the millennial makeup darling honed in on a wildly successful direct-to-consumer model, embracing social media and influencers at every level. After earning an MBA from Stanford University, Knight teamed up with Bowerman in 1964 to create Blue Ribbon Sports.

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