Why Good Copywriting Goes Bad: Ignorance | Men With Pens
Men With Pens
MARCH 25, 2010
Later they learned that in Africa illiteracy is high, so companies put pictures on the product labels to show what’s inside. They are, unfortunately, classic examples of what happens when a company seeks to communicate internationally on the cheap. Baby food” took on a startling new meaning. Are all those examples true?
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