The Top 10 Visionaries of Innovative Brands
Success
AUGUST 5, 2024
With Emily Weiss at the helm, the millennial makeup darling honed in on a wildly successful direct-to-consumer model, embracing social media and influencers at every level. In 2022, Weiss stepped down as CEO, noting, “A founder is a forever identity, one that starts with a kernel of an idea and never ends.
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