Amid Convenience Culture, Gen Zers Embrace Boutique Shopping—Here’s Why
Success
DECEMBER 9, 2022
A 2020 study by McKinsey and Company found that unlike millennials, Gen Z is much more likely to shop at a brick-and-mortar. Johnson adopted a comment-to-shop model of selling using the boutique’s VIP Facebook group. Despite the company’s expansive growth, Johnson still handles Hazel & Olive’s social media accounts.
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