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Society 18 Founder Pamela Zapata on Supporting Influencers of Color and Knowing Your Worth

Success

In 2019, she launched Society 18 , an influencer management and digital marketing firm that focuses on multicultural and multiethnic content creators. Pamela Zapata: I had been working in marketing, production, talent and casting for about 10 years when I started the agency. I started at Ryan Seacrest Productions; then, I went to E!

Agencies 305
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There’s a Reason Your Free Time Is So Draining

Success

Physical activity comes in many forms, however, and these different forms may have different benefits. According to a 2019 study published in Applied Research in Quality of Life , the benefits of exercise for middle-aged adults differ based not only on type of exercise, but on gender as well. You’ll be glad you did.

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The Perils Of Ignoring Sexual Harassment Training

Allwork

Currently, 36% of organizations do not provide any form of anti-harassment training, despite all the evidence that sexual harassment can seriously harm a company’s reputation (let alone the harm it causes to the victims). . Sexual harassment at work can include bullying, coercion and unwanted physical contact. As of 2021 , only 17 U.S.

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The Secrets Behind Portugal’s Booming Coworking Industry

Allwork

The most rapid expansion in the number of coworking spaces occurred mainly in 2018/2019 (and at the start of the pandemic). Simone Franke (Founder & CEO, Pappus Agency): Portuguese coworking is developing in a unique direction. Allwork.Space: What gives Portugal its competitive edge over similar expanding markets?

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This Old Marketing Farewell Episode: Sometimes the End Is a Beginning

Small Business Labs

Joe Pulizzi: I believe that some time next year there is going to be talk of this happening, and it will be consummated some time in 2019. They really talk about different forms of content creation, from audio, to textual, to video. Before that I was focused on form over function – life goals, rather than business.

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How to Create Strategic Partnerships

Success

An online survey conducted by Forrester Consulting in 2019 found that 49% of respondents saw revenue boosted by partnerships and 77% of respondents saw “partnership development as central to their 2019 sales and marketing strategy.” . Indeed, partnerships are a proven way to boost the bottom line.

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Some questions about AI, a world drowning in content and the human centipede of creativity

Workplace Insight

This is a unique moment in time where we do have agency in how it shapes society” she said. When asked in 2019 about its business model, OpenAI CEO Sam Altman had this to say: Connie Loizos, Silicon Valley Editor of TechCrunch, asks Sam Altman, CEO of OpenAI (the company behind ChatGPT), in 2019, about OpenAI's business model.