Email Copywriter Chris Orzechowski Divulges Some of His Email Marketing Trade Secrets
Success
APRIL 19, 2024
So while ROI is the big-picture metric, Orzechowski prefers to assess the health of a business’s retention program in monthly revenue per subscriber (RPS). That’s also his go-to advice for the copywriters he hires, coaches and mentors: It’s all about understanding the buyer’s journey from discovery to hitting the “buy” button.
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