Email Copywriter Chris Orzechowski Divulges Some of His Email Marketing Trade Secrets
Success
APRIL 19, 2024
He learned what features to ask about, what benefits to look for and how the purchase made him feel. So while ROI is the big-picture metric, Orzechowski prefers to assess the health of a business’s retention program in monthly revenue per subscriber (RPS). They’re not sending one newsletter a month—that’s money on the table.
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