Shaping Sara Blakely: Meet the Billionaire Founder of Spanx
Success
MARCH 31, 2023
Spanx: From concept to creation The idea for Spanx came about in 1998, when Blakely—who was selling fax machines door to door in Florida—wanted to eliminate panty lines showing through her cream-colored slacks. I quit my day job selling fax machines on Oct. The story of her success is remarkable. I was on her show in November.
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