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4 Powerful Lessons We Can Learn from Famous Amos Founder Wally Amos

Success

Recipe tip 1: Start with a transferable skill set Early in his career, Amos worked at the William Morris Agency, eventually becoming the company’s first Black talent agent. I am fortunate that, through all the tribulations, all the ups and downs that I’ve experienced, I still make a cookie that tastes good,” he told Honolulu magazine in 2014.

Learning 312
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The Art of Trying Again — and Again 

Success

million Facebook group members into a social media community for small, local brands and created Socialite Agency, which, spoiler alert, was acquired by digital marketing agency Strikepoint in January 2022. Following your intuition When King started Socialite Agency, her friends and family questioned whether it was wise to try again.

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Victor Arocho on Creating an Elite Selling Team

Success

Finding a gap in the sales staff market What Arocho learned was that entrepreneurs may have certain strengths as innovators, but many of them could use help when it comes to developing effective sales staff. Through the bootcamps, Arocho learned a lot about his employees. “It It blew my mind. The lights just turned on.”

2014 264
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Is Grassroots Marketing Still Relevant? Exploring Community Marketing in the Digital Age

Success

“We also see the rise (and sometimes fall) of platforms like Discord or Clubhouse that are enabling brands to have personalized conversations without guerrilla-style efforts,” says Sarah Remesch, founder of 270M, an agency specializing in talent management and influencer campaigns.

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Look for Long-Term Triumphs

Success

When Robert Glazer founded the global affiliate and partner marketing agency Acceleration Partners , his timing wasn’t great. Networking has been a key to Glazer’s successes, especially during his previous membership in the Entrepreneurs’ Organization, where he says he learned from others who shared similar business experiences and advice. “I

2005 277
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Leveling Up: Why Eric Siu Treats His Life Like a Video Game

Success

People might be surprised to learn Eric Siu—a master marketer known for his ability to transform top technology companies—has another claim to fame: gaming. In 2014, he decided to do what he always wanted—his own thing—and he acquired the failing search engine optimization (SEO) agency Single Grain for just $2.

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Tips and Resources to Scale Your Small Business

Success

When Logan Shinholser, owner and CEO of the Contractor Growth Network in Charlotte, North Carolina, graduated from college in 2014, he started providing marketing services for his father’s pond construction, repair and cleaning business in Maryland. “I It was too much of a strain on my business and we lost money because of it,” he says. “We

Finance 290