How to Name Your Business
Success
JUNE 17, 2022
“You have a very limited amount of time to get a potential customer’s attention and answer key questions about what your business does,” says Mark Joyner, author of a book on business naming called The Irresistible Offer: How to Sell Your Product or Service in 3 Seconds or Less. This article was published in May 2013 and has been updated.
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