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29 Communications in 2013, “sustainability” and “impact” were far from the buzzwords they are today. Sustainability Inside Weather Ordering furniture with Inside Weather , from chairs and tables to couches and decor, results in a carbonfootprint reduction of 75% (called a “carbon-negative” shipment).
We’ve long hailed the benefits of going paperless as a way to decrease your company’s carbonfootprint. At the same time, PEW Research reports that tablet ownership jumped from 3% of the population in 2010 to 34% by May 2013. Still, on-site servers don’t actually help your company reduce your carbonfootprint.
So aside from setting up recycling bins in your office, selling green products, and ensuring an eco-friendly supply chain by hiring vendors that share your environmental sensibilities, you can also try to cut your carbonfootprint through your approach to marketing and promotions. Eco-Friendly Ways to Build Your Brand in 2013.
Anna Alex A pioneer in sustainable business practices, Alex cofounded the now-defunct Planetly, a startup aimed at helping other organizations reduce their carbonfootprint. Fink is also known for his annual chairman’s letters to investors, which often gain a wide readership.
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