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How to Promote Your Book, No Publicist Needed

Success

He had published his horror novel Fiona’s Guardians in 2020 and was in the process of promoting it. Interested to see how his book promotion went, I connected with him on social media. I spoke to Kleftstad on Zoom about his idea for the book, the process of publishing it and the ins and outs of self-promotion. So what did I do?

Promotion 290
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Business Spotlight: How Cox Enterprises Successfully Promotes Sustainable Employee Behavior

Eco-Office Gals

Cox Conserves and You is an employee engagement platform that promotes sustainable actions and behaviors. In 2012, we introduced the Chairman’s Cup – named for our Chairman Jim Kennedy – an internal recognition program that rewards locations for creating and implementing sustainable practices. Getting Social for Sustainability.

Promotion 189
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Infographic: UK SME Stats 2012

The Small Business Blog

Interested in the UK small business stats from 2012 regarding employment and turnover? Take a look below and you can see our very first infographic created via info.gram. Business Infographics infographic sme performance'

2012 100
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Saving Starbucks: What We Can Learn From Brian Niccol’s Vision to Refocus the Coffee Giant

Success

The strategy behind alleviating consumer guilt in a new age of consumerism In 2012, social critic and philosopher Slavoj Žižek argued that the Starbucks experience in the early 2000s mastered a crucial marketing strategy: alleviating consumer guilt. It didn’t work.

Learning 264
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Eco-Friendly Business Promotion Techniques for 2013

Eco-Office Gals

The end of 2012 is looming on the horizon, which means it’s once again time to buy new calendars, reset the budget, and start thinking about your business strategy for the coming year. It’s not enough to create business profiles, you also have to add content, monitor activity, and plan promotions. Promotional products.

2013 100
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How to Create Strategic Partnerships

Success

The goal is to increase capability—whether through offering new products or services, expanding in capacity or geographically, or cross-promoting,” she says. Proof it works: Schaus’s profits grew by 15% from 2011 to 2012 as a result of her partnerships. In 2012 I passed along between 35 and 40% of the work that came my way.

2012 246
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Product/Program Promotion Problems and Profits -- Launching Lessons Learned Expert Interview

Stephanie LH Calahan

  You are ready to get your promotion "out there." Introducing Product/Program Promotion: Problems and Profits -- Launching Lessons Learned.    What were you promoting (book, program, teleseminar, etc.)?   What did you do that went well in your launch promotion? Now you can!

Promotion 100