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How to Promote Your Book, No Publicist Needed

Success

He had published his horror novel Fiona’s Guardians in 2020 and was in the process of promoting it. Interested to see how his book promotion went, I connected with him on social media. I spoke to Kleftstad on Zoom about his idea for the book, the process of publishing it and the ins and outs of self-promotion. So what did I do?

Promotion 271
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Saving Starbucks: What We Can Learn From Brian Niccol’s Vision to Refocus the Coffee Giant

Success

The strategy behind alleviating consumer guilt in a new age of consumerism In 2012, social critic and philosopher Slavoj Žižek argued that the Starbucks experience in the early 2000s mastered a crucial marketing strategy: alleviating consumer guilt. It didn’t work.

Learning 260
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Business Spotlight: How Cox Enterprises Successfully Promotes Sustainable Employee Behavior

Eco-Office Gals

Cox Conserves and You is an employee engagement platform that promotes sustainable actions and behaviors. In 2012, we introduced the Chairman’s Cup – named for our Chairman Jim Kennedy – an internal recognition program that rewards locations for creating and implementing sustainable practices. Getting Social for Sustainability.

Promotion 189
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Product/Program Promotion Problems and Profits -- Launching Lessons Learned Expert Interview

Stephanie LH Calahan

  You are ready to get your promotion "out there." Introducing Product/Program Promotion: Problems and Profits -- Launching Lessons Learned.  Thank you for your willingness to share some of your mistakes and lessons learned so that others could benefit! Now you can!

Promotion 100
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Product/Program Promotion: Problems & Profits - Launching Lessons Learned Interview Dr. Venus Opal Reese Live Event Launch

Stephanie LH Calahan

  You are ready to get your promotion "out there." Introducing Product/Program Promotion: Problems and Profits -- Launching Lessons Learned.    I met Venus back in 2012 and she is a wonderful combination of powerhouse and heart-centerd all rolled into one.  Now you can!

Promotion 100
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Launching Lessons Learned Interview: Cena Block

Stephanie LH Calahan

  Today, I'll share another Product/Program Promotion: Problems and Profits -- Launching Lessons Learned.  We'll be discussing what she learned as she launched her 5-week Group Coaching Program.   What were you promoting? What did you do that went well in your launch promotion?

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Launching Lessons Learned Interview: Cena Block

Stephanie LH Calahan

  Today, I'll share another Product/Program Promotion: Problems and Profits -- Launching Lessons Learned.  We'll be discussing what she learned as she launched her 5-week Group Coaching Program.   What were you promoting? What did you do that went well in your launch promotion?