Saving Starbucks: What We Can Learn From Brian Niccol’s Vision to Refocus the Coffee Giant
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SEPTEMBER 19, 2024
The strategy behind alleviating consumer guilt in a new age of consumerism In 2012, social critic and philosopher Slavoj Žižek argued that the Starbucks experience in the early 2000s mastered a crucial marketing strategy: alleviating consumer guilt. It didn’t work.
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