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The emotional manipulation factor has been all abuzz this past week after the published results of a January 2012 subliminal study by Facebook was revealed in the Proceedings of the National Academy of Sciences. We do research to improve our services and to make the content people see on Facebook relevant and engaging as possible.
As we move into 2012, I fully believe this will be the year that executives begin asking the difficult questions to their social media teams, including what kind of returns they are getting on their social media investment. They believe that it is there, and they keep looking for it even though it eludes them. Sanuk is another example.
For the luxury brands, buyers insist on the quality of merchandise accompanied by exceptional customer experiences. Within minutes of entering a boutique, can a prospective buyer be confident of a friendly atmosphere, of comfortable surroundings, and that of a customerservice consultant capable of expertly assisting without being annoying?
In 2012, small business owners worked 42 percent more hours per week than five years ago. When running a business it’s easy to let your to-do list get out of hand; especially for those annoying tasks like scheduling appointments, sitting on hold for a customerservice agent or even researching local vendors.
Their “Happiness Experience Form” evaluates the team member’s ability to personally connect with the customer, build a rapport, address the needs of the customer, and deliver the “WOW” experience. The customer did reportedly purchase a pair of Ugg boots.
In its 2011 Oracle Customer Experience Impact Report , Harris Research found that 86 percent of U.S. consumers would pay more for a better service experience and that 89 percent have stopped doing business with a company after experiencing poor customerservice. These steps can help you deliver superb customerservice.
And in 2012, Egwuonwu founded World Dream Day. She is also a national speaker focused on elevating customerservice and has a multi-year partnership with the NBA as proud NBA sponsors of the Orlando Magic. Gallen, and Columbia University. Paul Epstein.
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