Amid Convenience Culture, Gen Zers Embrace Boutique Shopping—Here’s Why
Success
DECEMBER 9, 2022
Those born between 1997 and 2012 were raised with connectivity at their fingertips. Gen Zers will often browse online, but go to the physical store to purchase the products as they want to enjoy the in-person customer experience too,” according to Influencer Marketing Hub. Generation Z only knows a digitized world. Photo by Jon King.
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