Amid Convenience Culture, Gen Zers Embrace Boutique Shopping—Here’s Why
Success
DECEMBER 9, 2022
Those born between 1997 and 2012 were raised with connectivity at their fingertips. Their shopping habits aren’t strictly confined to online—they are intentional and omnichannelled. I don’t really want to see people wearing the same thing that I’m wearing,” Fiorentino says. “I Proenza Schouler LLC and AGOLDE.
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