Not All Stories Have Happy Endings—For This Entrepreneur, It Was Still Worth It
Success
DECEMBER 8, 2022
In 2010, after losing her fashion design job during The Great Recession, Kristine Deer founded the activewear brand K-DEER. What started as an Etsy store expanded so substantially that celebrities such as Naomi Campbell and Candace Cameron Bure have worn her clothes in magazines , on TV and in their everyday lives. Taking a leap.
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